AI vs. IA: How Intelligent Applications Are Helping Sales Now

In this episode, Brian Dietmeyer and Dan Sanchez talk about the evolving landscape of AI (Artificial Intelligence) and IA (Intelligent Applications). They explore the distinctions between AI and IA, shedding light on how these technologies are revolutionizing various business functions, particularly in sales and marketing. Through their insightful discussion, they unpack the implications of implementing intelligent applications in sales processes and share practical tips for sales leaders venturing into the world of AI and IA.


00:00 Dan Sanchez joins Brian Dietmeier to discuss AI versus IA.

03:10 Exploring the definition and significance of AI.

08:06 Many people are labeling chat GPT as AI.

09:43 AI analyzes, thinks, and acts on information.

16:12 Leverage technology to provide insightful customer value.

18:20 Sales leaders embracing AI for smarter work.

20:45 Play and experiment to lead with AI.

24:46 The Close strong IA tool is precise.

See a Solution Overview and how we help teams close strong.

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